Why Video & 3D Matter—and Why You Should Demand Them for Your Listings

📈 The Stats Don’t Lie

If your agent is only offering photos, you’re already losing.

• Homes with video marketing get 403% more inquiries than those without.

• 3D virtual tours help homes sell up to 9% higher and 31% faster.

• Listings with both 3D and video stand out online, reduce days on market, and attract more serious buyers.

🎯 Why It Works

• Video sells lifestyle. Buyers feel the space before stepping foot inside.

• 3D tours allow round-the-clock access, increasing buyer confidence and minimizing “tire kickers.”

• Photos are a snapshot. Video and 3D are an experience—and that’s what sells.

🧠 Perception = Value

Video and 3D aren’t just pretty—they anchor your property in a higher tier of perceived value. When buyers see premium marketing, they expect to pay more. That expectation drives offers.

🚨 Sellers: It’s Time to Raise the Bar

Agents skipping video and 3D are cutting corners on your money. You should expect, demand, and insist on:

• Pro video walkthroughs

• Matterport or 3D interactive tours

• High-quality aerial footage (when applicable)

This is not an upsell. It’s basic modern marketing. If your agent isn’t offering this, find one who will.

Source:

https://topview.co.nz/data-shows-3d-virtual-tours-can-reduce-time-on-market-increase-sale-prices-real-estate/?utm_source=chatgpt.com

https://resimpli.com/blog/real-estate-video-statistics/?utm_source=chatgpt.com

https://www.photoup.net/learn/real-estate-virtual-tour-statistics?utm_source=chatgpt.com